In order to support core advertising use cases without reliance on cross-app Rights for SDKs, providing stronger safeguards and guarantees around user data Modified execution environment and well-defined permissions and data access In Android 13, we plan to add a new platform capability where third-party SDKsĬan run in a dedicated runtime environment. It challenging to account for the data collection and sharing practices of Moreover, app developers may not be fully aware of theĮxtent of a third party SDK's functionality and the data it accesses - making While this architecture enables SDKs and apps toįlexibly integrate, it also creates the potential for undisclosed user dataĬollection and sharing. Same privileges and permissions of their host app, as well as access to the In Android, SDKs are executed within the host app's sandbox, and inherit the Subject matter experts to scale their execution beyond what they could easily do This reuse enables appĭevelopers to focus on their app's differentiation while leveraging the work of In the form of SDKs such as ads SDKs or analytics SDKs. It's a common practice for apps to include third party code in their apps, often Robust execution and security boundaries for app code, along process boundaries. Two key solutions an SDK Runtime and a set of To achieve the end goal, the Privacy Sandbox on Android proposes to introduce Subscribe to the dedicated newsletter for Note: The Privacy Sandbox on Android will be a multi-year effort, and we'reĪctively soliciting feedback from the entire industry on our approach and APIs. While we design, build and test these new solutions, we plan to supportĪt least two years, and will provide substantial notice ahead of any futureĬhanges. Protected, and developers and businesses have the tools to succeed on mobile. Privacy enhancing advertising solutions, where users know their privacy is Our goal with the Privacy Sandbox on Android is to develop effective and Providing a clear path forward to improve user privacy without putting access to Our proposal is to bring the Privacy Sandbox to Android, Privacy Sandbox initiative to help improve user But in order to ensure a healthy app ecosystem -īenefiting users, developers and businesses - the industry must continue toĮvolve how digital advertising works to improve user privacy. Currently, overĩ0% of the apps on Google Play are free, providing access to valuable contentĪnd services to billions of users. Mobile apps have become a fundamental part of people's lives.

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